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Salted Success

An Autistic Entrepreneur’s Journey in Indonesia’s Salted Egg Industry

Naufal Asy-Syaddad, a Disability Justice Project fellow from Indonesia, shares the story of Muhammad Faisal Hakim, a 28-year-old autistic entrepreneur who has built a thriving business producing salted eggs. Through his dedication and with the support of his family, Faisal has grown his business to produce up to 3,000 eggs per month, serving customers across Indonesia, including major cities like Jakarta and Surabaya. This video explores his journey, the meticulous process of making salted eggs, and his ambitions for expanding his business. As Faisal puts it, his hope for the future is simple: “The business gets bigger and has employees.”

Editing assistance by Ziyu Peng.

Read our instructions on how to watch the video on Able Player.

Photo of Naufal Asy-Syaddad.

Filmmaker: Naufal Asy-Syaddad

Naufal Asy-Syaddad is a disability rights activist with autism. After joining Yogasmara Foundation’s finance staff last year, Asy-Syaddad became chairperson of the foundation’s youth group. Yogasmara Foundation provides accommodation, accessibility, and advocacy services for Indonesians with autism and developmental disabilities to gain equality in fulfilling their rights as citizens. The foundation was started by his mother, disability rights activist Lani Setyadi. It is based in Semarang, the capital of Central Java.  

In 2015, Asy-Syaddad was selected to be a “disability ambassador” representing Indonesia at a training in Thailand on the rights of persons with disabilities. Beyond his work with the Yogasmara Foundation, Asy-Syaddad is a talented mathematician, achieving top honors in national competitions and garnering local press attention. He recently earned a mathematics degree from Diponegoro University. With the Disability Justice Project, he hopes to share his experiences to end the stigma and discrimination against persons with autism.

Behind the scenes

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