Aalap Deboor is a producer-entrepreneur with 15 years in the entertainment industry. After a career in entertainment journalism working with Hindustan Times, followed by TV programming & production with MTV & Vh1, he started Much Much Media, a Mumbai-based content studio. Since 2019, Much Much Media has told diverse stories for brands such as the ICC, Gates Foundation, Google, Netflix, Meta, Mahindra Jawa, Coca-Cola Foundation, and HSBC, as well as for several non-profits, netting over 100m+ views. Much Much Media runs an originals & insights studio called Much Much Spectrum, which has a 75,000-strong online community, creating original content on topics such as health & wellbeing, neurodiversity, disability, education, youth, gender, and family & caregiving.